MarketingFree→ ChatGPT / Claude
Positioning Statement Workshop
Pin down who it's for, the alternative, the difference and the proof.
What you get: A positioning canvas, a one-line statement and 3 messaging pillars.
Run a positioning workshop for {{product}}. Ask me nothing; work from what I give you.
What it does: {{what_it_does}}
Who buys it: {{customers}}
What they use today instead: {{alternatives}}
Proof I have: {{proof}}
Produce: (1) the market category we should claim and why; (2) the customer's 'before' pain and 'after' outcome in their own words; (3) our unique differentiator and the proof that backs it; (4) a positioning statement in the format 'For [customer] who [need], [product] is a [category] that [benefit]. Unlike [alternative], we [difference].'; (5) three messaging pillars each with a headline, a proof point and an objection it answers; (6) the one thing we should stop saying because it is generic.